
Aishwarya Kaushiq
13 minutes ago4 min read
Bidding on a Rival’s Brand: Where Google Ads Meet Trademark Law
Aishwarya Kaushiq and Parv Lodha Imagine a customer looking specifically for your showroom, but before they reach it, they are shown a competitor’s offer because that competitor paid to use your name to get their attention. That is essentially what happened in the Hindware case, where competitors bid on the “HINDWARE” trademark as a Google advertising keyword. The Delhi High Court’s ruling on this practice has important implications not only for trademark owners, but also for














